How we look after your data.

What we collect when you use abugfreemind.com, why we collect it, how long we keep it and the rights you have over it. Written for UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

Last updated: October 2026

On this page

1. Who we are 2. What we collect and why 3. Our lawful bases 4. Who we share data with 5. Cookies and analytics 6. How long we keep your data 7. Your rights 8. Security 9. Contact and complaints

1. Who we are

This website, abugfreemind.com, is run by Look Like Fred Limited (company number 07013145), trading as A Bug Free Mind ("we", "us", "our"). It sells Andy Shaw's two-book process, Creating A Bug Free Mind and Using A Bug Free Mind, in paperback and audio, and gives away the free Manifest $75 exercise.

Our postal address is 8 Mallett Close, Seaford, East Sussex, BN25 1JE, United Kingdom. We are the data controller for the personal data described in this policy. The quickest way to reach us about your data is through our support suite or the contact page.

This policy applies to abugfreemind.com and the emails we send you. It does not cover other websites we link to, including Amazon, YouTube and Goodreads, which have their own privacy policies.

2. What we collect and why

When you request the free exercise or join our mailing list

If you put your email address into one of our opt-in forms (for example to get the free Manifest $75 exercise or the free chapters) we collect your email address and, if you give them, your name and phone number. We use it to send you what you asked for, and then our emails about the process and the books. Every email we send has an unsubscribe link, and you can stop them at any time.

When you buy the books

Orders are taken through our secure Shopify checkout. Shopify collects your name, email address, delivery address, telephone number (if given) and payment details, and passes the order details (not your card number) to us so we can dispatch your books, send you your audio downloads and deal with any question, return or refund. We never see or store your full card details.

When you contact us

If you open a support ticket or use a contact form, we keep what you send us, your name and your email address so that we can answer you and keep a record of the conversation.

When you leave a testimonial or feedback

If you send us a testimonial or feedback about the books we keep it, with the name you give, and we may publish it on this site in the form you sent it. Tell us if you would rather we used your initials or no name at all, or if you later want it taken down.

When you visit the site

Like most websites we record technical information about your visit: your IP address, browser type, device, the pages you look at, how you arrived here and when. This comes from our server logs, from Google Analytics and from the WP Statistics plugin. We use it to keep the site working and secure and to see which pages people find useful. See the cookies section below.

We do not knowingly collect data from anyone under 16, and we do not use your data for automated decision-making or profiling that has a legal effect on you.

3. Our lawful bases

Contract: processing your order, delivering your books and audio, and dealing with returns, refunds and the 60-day guarantee.
Consent: sending you the free exercise and our emails after you have asked for them, and setting non-essential cookies. You can withdraw consent at any time by unsubscribing or changing your cookie settings.
Legitimate interests: answering your messages, keeping the site secure, understanding how it is used, publishing testimonials you have sent us, and telling existing customers about the books and related products (you can opt out at any time).
Legal obligation: keeping order and accounting records for as long as UK tax law requires.

4. Who we share data with

We do not sell your data and we do not share it with third parties for their own marketing. We share it only with the services we use to run this business, who process it on our instructions:

Shopify, which runs our checkout and processes payments.
PayPal, which processes payments made through the PayPal buttons on our webcast pages.
GoHighLevel (LeadConnector), the email and contact system we use to send the free exercise, the free chapters and our newsletters.
OVH, which hosts this website and our support suite (OpenSupports) on its UK servers.
Google Analytics (Google), which gives us anonymised visitor statistics.
Delivery companies, who receive your name and address so that your books can reach you.

Some of these providers are based outside the United Kingdom, including in the United States. Where that is the case the transfer is covered by the UK International Data Transfer Agreement or an adequacy decision, or by the provider's own approved safeguards.

We will also disclose personal data if the law requires it, or to protect our rights, property or safety or those of others.

5. Cookies and analytics

A cookie is a small text file placed on your device by a website. We use:

Essential cookies: needed for the site and the Shopify checkout to work, for example to remember your basket. These cannot be switched off.
Analytics cookies: Google Analytics and WP Statistics tell us which pages are visited and how visitors move around the site. The information is aggregated and does not identify you to us.
Embedded content: pages that embed YouTube videos may set YouTube's cookies when you play them. YouTube's use of them is covered by Google's privacy policy.

You can block or delete cookies in your browser settings. If you do, some parts of the site, including the checkout, may not work properly. The free exercise and newsletter emails may also record whether an email was opened or a link clicked, so that we know what is useful; unsubscribing stops this.

6. How long we keep your data

Mailing list: until you unsubscribe. If you unsubscribe we keep only enough to make sure we do not email you again.
Orders: order and payment records are kept for 6 years after the end of the tax year in which the order was placed, as UK tax law requires.
Support tickets and messages: for 2 years after the ticket is closed, in case you come back to us about the same thing.
Testimonials: for as long as they are published, and until you ask us to remove them.
Visitor statistics: Google Analytics data is kept for 14 months, WP Statistics data for 12 months, and server logs for 30 days.

7. Your rights

Under UK GDPR you have the right to:

ask for a copy of the personal data we hold about you (a subject access request);
have inaccurate data corrected;
have your data erased where we no longer need it;
restrict or object to how we use it, including an absolute right to stop direct marketing;
receive the data you gave us in a portable format;
withdraw consent at any time where consent is the basis we rely on.

To use any of these rights, open a ticket in our support suite or write to us at the address above. We will answer within one month and will not charge you. We may ask you to confirm who you are first.

8. Security

The site runs over HTTPS, so what you type is encrypted on its way to us. Payments are taken by Shopify on its secure checkout and we never hold your card details. Access to customer data is limited to the people who need it to run the business. No system is completely secure, and if we ever suffer a breach that puts your rights at risk we will tell you and the Information Commissioner's Office as the law requires.

9. Contact and complaints

Questions about this policy or your data: open a ticket in our support suite or write to Look Like Fred Limited, 8 Mallett Close, Seaford, East Sussex, BN25 1JE, United Kingdom.

If you are not happy with how we have handled your data you have the right to complain to the UK regulator, the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, telephone 0303 123 1113, or by post to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. We would ask that you give us the chance to put things right first.

We may update this policy from time to time. When we do, we will change the date at the top and, for any significant change, put a notice on the home page or email you.

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